Starting a video game business in Kenya may be profitable, mainly if you can locate a busy shopping area. Today’s article will provide you with the information you need on how to start a thriving video game business in Kenya.
The best alternative to the increasingly difficult-to-get 9 to 5 jobs for “young” people is establishing your own business and working for yourself. Gaming’s popularity may be a valuable source of money, especially if you select a location with high foot traffic.
Particularly among today’s youth, playing video games has gained popularity as a method to pass the time or reduce stress. The gaming community is expanding significantly in Kenya, creating a new market ready to be seized. Here is how to start a video game business in Kenya.
How to Start a Video Game Business in Kenya
1. Find a good location.
A decent site is one of the critical elements determining whether or not your video game business will succeed, as it is with other businesses. You should choose locations near schools, colleges, and universities because most of your consumers will be under 30 years. To avoid and discourage theft, ensure your chosen area is highly safe.
2. Conduct market research.
Doing a market analysis may better understand your target audience and how to meet their demands. Query the general populace to learn their preferred genres of video games. Additionally, it would be best if you inquired from those currently working in the field about what to anticipate and how to handle challenges in the video game sector.
3. Select your product.
The gaming industry is divided primarily into the PC worlds, Xbox, and PlayStation. It would help if you decided which consoles you will deploy in your game center.
4. Capital.
A video game business in Kenya is not cheap, considering it involves electronics. Therefore, investing more money is likely to return high capital.
5. Acquire business permits and licenses.
You will require a music copyright license to play music in your gaming business and a single business license from the county government offices.
6. Get insurance cover for your video game business.
It is crucial to have business insurance since it will protect against damages in the event of misfortunes.
Read also, How to Start an Electronics Business in Kenya
7. Rent a space.
The areas where video games are played are typically crowded and bustling. You will need to rent a larger room to fit many television sets, furniture, and a waiting area for a small group of players to sit and wait to play. You’ll need to choose a safe and reasonably priced place to rent.
8. Provide other services in your video game business.
To keep your consumers interested, you could provide additional services like photocopy, refreshments, and a movie shop.
Equipment for your video game business in Kenya
- At least one 32-inch colored screen television
- Gaming pads
- Consoles e.g. Xbox and PlayStations
- Games
Read also, How to Start a Movie Shop Business in Kenya
Cost of Starting Video Game Business in Kenya
Two factors determine the video game business capital required in Kenya; the number of customers to serve and the type of equipment to purchase. For instance, a Game Centre with three TV sets, three gaming consoles, and some few games will cost about Ksh 200000.
The costs of Xboxes and PlayStations vary. A 500GB of storage on a PlayStation 4 costs around Ksh 40,000. On the other hand, a PlayStation 2 costs ksh10,000. Of course, older versions and consoles with less storage space are cheaper.
The games’ cost varies and can range from Ksh 2,000 to Ksh 5,000. However, you can get secondhand games for much less money via a social media site called the Kenya Gaming Network, which is essentially an online gaming community, or through online shops like OLX and Jumia Kenya.
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